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more Aus racing to be shown in UK & Ireland via Betfair

Wow, I thought I'd see hell freeze over first but Betfair have successfully negotiated with Sky Racing to bring live Australian Racing to customers in the UK & Ireland, in addition to Melbourne Cup Day (where the broadcast rights are held by another network). Streaming Deal Just a day after announcing a deal with the VRC to stream Flemington meetings to Betfair customers on its wagering website, Betfair's chief executive Andrew Twaits yesterday revealed the betting giant had also agreed a deal with Sky Racing to cover the spring carnival. Twaits said the deal would enable up to 1.4 million Betfair customers in Ireland and Britain to see the best of the Melbourne spring carnival racing. It allows Betfair to have live streaming of today's Caulfield Cup meeting, the Cox Plate meeting next Saturday, three days of the Melbourne Cup carnival at Flemington and the Sandown Classic from Betfair Park on November 14. If you're interested in trading on it, the fastest audio fee...

Betfair to broadcast Melbourne Cup on site

Hooray, we won't have to put up with the depressing John Berry on AtTheRaces all night! Betfair to market Melbourne Cup overseas Betfair and the VRC today announced a landmark agreement that will see the VRC's Melbourne Cup Day races streamed online to Betfair's overseas customer base of over 3 million people. ... VRC CEO, Dale Monteith said, "We look forward to working with Betfair to maximize the returns to Victorian racing, from this exciting new initiative, which hopefully can be expanded in the near term to include days other than Melbourne Cup Day at Flemington." It's crazy that SkyRacing hold the international rights on Australian racing, yet the pictures shown in the UK are the rubbish which comes via America, complete with $50 pools and filler between races from two tracks. Get a deal done, get the proper stuff screened and give the UK bookies rebates for betting into the Aus pools (like they do with the American racing).