Bringing new punters through the gates, or at least to start betting on racing is one of the biggest tasks the industry has to face. Anything new annoys the dedicated fans and anything old does nothing to convince new faces to get involved. But Canada's leading track Woodbine, often criticised for their high takeout percentages, decided to teach people how to bet and focus on the gambling element rather than fashion, personalities and all the other fluff. How Woodbine is attracting new fans At Woodbine, they grew so exasperated that an expensive television production was producing so little in the way of results that they were ready to pull the plug on the show. But, first, Woodbine management was willing to start over and give it one more try. Their idea was a simple one: make the show all about gambling and portray betting on horses as the exciting cerebral exercise that it is. No longer would they pitch the beauty of the sport or show features on the circuit's top jockeys, t...
A blog about betting, trading, sport and some of the dodgy elements within them. www.sportismadeforbetting.com.