Hardly a surprise in this news , they were never going to be a serious bookmaker without advertising outside their own network. The French market, where the government forces them to bet to joke percentages making winning long-term inconceivable, was always going to suit them better. Mature markets don't fall for marketing glitz and poor odds when you're well back in the queue for brand awareness.
A blog about betting, trading, sport and some of the dodgy elements within them. www.sportismadeforbetting.com.