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Annoying and misleading Betfair TV ad banned

You seriously have to wonder where the brains department of Betfair have disappeared to. A TV campaign based around the theme 'cut out the middleman'. Look it up in the dictionary - Betfair are the irrefutable definition of the word: mid·dle·man     [mid-l-man] –noun, plural -men. 1. a person who plays an economic role intermediate between producer and retailer or consumer. 2. a person who acts as an intermediary. So what else do Betfair do then?? The Advertising Standards Authority yesterday banned the ad after a series of complaints, stating that the advert was misleading and conveniently forgot to mention they take out a commission.