Bravo Sportingbet

Sportingbet have been announced as the naming rights sponsor of the Queen Mother Champion Chase during the Cheltenham Festival. They replace Seasons Holidays, who like most travel companies, will be feeling the pinch from the recession.

Why bravo? Unlike several other bookmakers sponsoring at the Festival - Stan James, William Hill and Ladbrokes - the Alderney-based firm pay the full amount of their UK horseracing levy voluntarily. The others pay very little on their online business. A bookmaker with a conscience rather than bloody-minded greed. Makes a pleasant change doesn't it with UK racing prizemoney levels ridiculously low?

Other major race sponsors at Cheltenham - Coral and the Tote are fully based in the UK and pay their respective taxes and levy.

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