Sportingbet and Unibet to merge?

Reports in the Sunday Times suggest the two firms are set for discussions regarding a merger, no doubt to keep in touch with the giant Party Gaming/bwin merger. On the face of it, it makes sense - both are huge organisations with healthy diversity, but their peak regions don't overlap - Unibet are strongest in Scandinavia, Sportingbet are strong in southern Europe and Australia.

Sportingbet set for merger talks

Sportingbet, the online gambling operator, is examining a merger with Swedish rival Unibet that would create a £600 million group, a newspaper claims.

The companies are understood to have held preliminary discussions about combining the businesses, with further talks expected in coming weeks, according to The Sunday Times.

There'd be one benefit of this for punters - most people can actually get a decent bet on at Sportingbet, few punters have that 'privilege' at Unibet.

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