Bwin finally making a move in the UK

Global gaming giant Bwin have finally decided to have a serious crack at the UK market. After years of ignoring the UK because of the maturity of the local market, they have hired several experienced UK folk to bring them into the fold. Earlier this year Bwin bought into the Oddschecker listings, but haven't covered horse racing.... until now.

How popular that will be in the UK, where punters expect to be allowed a decent bet is unknown. Bwin is a firm which in the past has banned all customers who were employed by other gambling firms, campaigned the Greek government to set a pitiful MAXIMUM stake in order to block competition, pathetically tried to welsh on paying out an Aussie client because he was beating them betting in-play, and numerous other controversial or even indefensible actions - search any betting forum for their previous black marks.

They might have a massive advertising budget, but they have a lot of work to do to gain market share in a mature UK market which expects better service.

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